native in colour

Bringing depth and colour to native storytelling

We know how to connect with our audience better than anyone else. We’re one of the biggest publishing businesses in the world and our dedicated native editorial team can tap into News Corp’s massive databases to understand not only what people watch and read, but what they buy and how they think. We don’t just fish where the fish are, we’re the pond.

#1 NEWS SITE IN AUSTRALIA

5.2 million unique audience each month*

MOST ENGAGING AUSTRALIAN NEWS SITE

#1 time spent (98 mins)*
#1 pageviews per person (47 mins)*

BIGGEST HOMEPAGE IN THE COUNTRY

#1 key demographics:
18-24, 25-34, 35-44*

* Source: Nielsen Digital Ratings Monthly December 2016.

What We Bring

Data

Using our custom-built insight tools, we create content that’s guaranteed to engage news.com.au readers and measure their attention in real time.

Reporting

We provide full transparency and reporting on the metrics that matter, from average session duration to brand-lift studies in an interactive format.

Off-Network

Native in Colour gives brands paid and organic opportunity to amplify content across our publishing ecosystem, reaching well beyond our own borders across social and search platforms.

Distribution

Our hyper intuitive and scalable content delivery model offers a deeper focus across reader groups with accelerated audience entry and exit points.

Rich Brand Integration

We work closely with brands to creatively blend customised stories with branded design elements.

What We Bring

Data

Using our custom-built insight tools, we create content that’s guaranteed to engage news.com.au readers and measure their attention in real time.

Reporting

We provide full transparency and reporting on the metrics that matter, from average session duration to brand-lift studies in an interactive format.

Off-Network

Native in colour gives brands paid and organic opportunity to amplify content across our publishing ecosystem, reaching well beyond our own borders across social and search platforms.

Distribution

Our hyper-intuitive and scalable content delivery model offers a deeper focus across reader groups with accelerated audience entry and exit points.

Rich Brand Integration

We work closely with brands to creatively blend customised stories with branded design elements.

Brand Story Model

Brand Story Model

Creation

We’ve added extra creative talent to our native content team to build valuable and premium content using our refined data rationalisation process.

Distribution

Our scalable, audience-focused distribution model gives unprecedented access to News Corp’s advanced data techniques for richer segmentation across over 40 individual audience groups.

Amplification

Colourful conversations don’t just happen onsite, so we’ve created an amplification network that exists completely off-platform. Strategic targeting to audiences across search and social, as well as channels like Apple news, to deliver quality content everywhere.

Presentation

Our flexible approach to design includes deep integration of a brand into the storytelling. Each piece of native content is built with a catalogue of sophisticated interactive tools to bring the stories to life.

Measurement

Native in colour offers full transparency with a true measurement of campaign execution in one simple, interactive format. This is presented alongside brand effectiveness studies, delivering metrics that really matter.

Packaging

We’ve created an extremely competitive rate-card and comprehensive packages with custom brand integration.

Creation

We’ve added extra creative talent to our native content team to build valuable and premium content using our refined data rationalisation process.

Distribution

Our scalable, audience-focused distribution model gives unprecedented access to News Corp’s advanced data techniques for richer segmentation across over 40 individual audience groups.

Presentation

Our flexible approach to design includes deep integration of a brand into the storytelling. Each piece of native content is built with a catalogue of sophisticated interactive tools to bring the stories to life.

Amplification

Colourful conversations don’t just happen onsite, so we’ve created an amplification network that exists completely off-platform. Strategic targeting to audiences across search and social, as well as channels like Apple news, to deliver quality content everywhere.

Measurement

Native in colour offers full transparency with a true measurement of campaign execution in one simple, interactive format. This is presented alongside brand effectiveness studies, delivering metrics that really matter.

Packaging

We’ve created an extremely competitive rate-card and comprehensive packages with custom brand integration.

Creation

We’ve added extra creative talent to our native content team to build valuable and premium content using our refined data rationalisation process.

Distribution

Our scalable, audience-focused distribution model gives unprecedented access to News Corp’s advanced data techniques for richer segmentation across over 40 individual audience groups.

Presentation

Our flexible approach to design includes deep integration of a brand into the storytelling. Each piece of native content is built with a catalogue of sophisticated interactive tools to bring the stories to life.

Amplification

Colourful conversations don’t just happen onsite, so we’ve created an amplification network that exists completely off-platform. Strategic targeting to audiences across search and social, as well as channels like Apple news, to deliver quality content everywhere.

Measurement

Native in colour offers full transparency with a true measurement of campaign execution in one simple, interactive format. This is presented alongside brand effectiveness studies, delivering metrics that really matter.

Packaging

We’ve created an extremely competitive rate-card and comprehensive packages with custom brand integration.

Creation

We’ve added extra creative talent to our native content team to build valuable and premium content using our refined data rationalisation process.

Distribution

Our scalable, audience-focused distribution model gives unprecedented access to News Corp’s advanced data techniques for richer segmentation across over 40 individual audience groups.

Presentation

Our flexible approach to design includes deep integration of a brand into the storytelling. Each piece of native content is built with a catalogue of sophisticated interactive tools to bring the stories to life.

Amplification

Colourful conversations don’t just happen onsite, so we’ve created an amplification network that exists completely off-platform. Strategic targeting to audiences across search and social, as well as channels like Apple news, to deliver quality content everywhere.

Measurement

Native in colour offers full transparency with a true measurement of campaign execution in one simple, interactive format. This is presented alongside brand effectiveness studies, delivering metrics that really matter.

Packaging

We’ve created an extremely competitive rate-card and comprehensive packages with custom brand integration.

Storytelling

Video in Colour

We create genuinely watchable content that has the luxury of being aligned with a brand. Native in colour videos are:

Mobile first
Content > advertising
Digestable
Relevant
Nimble

Commercial Team

Our talent for pairing content with creativity makes us experts in building articles that resonate while telling a brand story in a premium format.

With a dedicated commercial content team we get to focus on storytelling beyond words; evolving the content we create for brands to a more sophisticated, immersive and engaging product that encompasses:

Custom native video

360 degree video
Virtual reality experiences
Facebook Live
Top-shelf videographers, hosts and producers

Animation and custom illustrations

Immersive audio

Branded podcasting
• In situ music playlists

Toolkit

We’ve created a rich catalogue of interactive and immersive functionalities. This archive allows us to create valuable content in a meaningful, engaging and highly visual manner.

Our toolkit will be regularly updated as we grow our functionality capability and as the tech world expands around us.

Storytelling

Video in Colour

We create genuinely watchable content that has the luxury of being aligned with a brand. Native in colour videos are:

Mobile first
Content > advertising
Digestable
Relevant
Nimble

Commercial Team

Our talent for pairing content with creativity makes us experts in building experiences that resonate – while telling a brand story in an original and unique way in a completely custom designed format.

With a dedicated Commercial Content team we get to focus on storytelling beyond words, evolving the content we create for brands to a more sophisticated, immersive and engaging product that encompasses:

Custom native video

360 degree video
Virtual reality experiences
Facebook Live
Top-shelf videographers, hosts and producers

Animation and custom illustrations

Immersive audio

Branded podcasting
In situ music playlists

Toolkit

We’ve created a rich catalogue of interactive and immersive functionalities. This archive allows us to create and convey valuable content in a meaningful, engaging and highly visual manner.

This toolkit will be regularly updated as we grow our functionality capability and as the tech world expands around us.

Case study: National Australia Bank

Case study: National Australia Bank

A market leading native solution delivering relevance, engagement and ROI

A market leading native solution delivering relevance, engagement and ROI

NAB partnered with news.com.au to create a detailed native
 content series aimed at 
emotively engaging Australians during their home ownership journey.

Position NAB as a brand that offers value for its customers through each stage of their home ownership journey.

A data-driven ideation process determined the content themes aimed at engaging FHB, Renovators and Upgraders.

BRAND LIFT STUDY RESULTS

Effective Measure was used to measure the campaign uplift. Here are the findings based on 100 users who were exposed to the campaign compared to those who were not.

Had an overall better impression of NAB than those who did not see the campaign.

Were more likely to consider NAB for their next home loan than those who did not see the campaign.

Were more likely to recommend NAB to a family member or friend than those who did not see the campaign.

Were more likely to agree: NAB can help me through every stage of my home ownership journey.

CAMPAIGN METRICS

Average guaranteed page views: 15,000
Average delivered page views: 22,000

Average Lifestyle article time on page: 1 min 25 sec
NAB native article time on page: 2 min 27 sec

Had an overall better impression of NAB.

Were more likely to consider NAB for their next home loan than those who did not see the campaign.

Were more likely to recommend NAB to a family member or friend than those who did not see the campaign.

Were more likely to agree: NAB can help me through every stage of my home ownership journey.

CAMPAIGN METRICS

Average guaranteed page views: 15,000
Average delivered page views: 22,000

Average Lifestyle article time on page: 1 min 25 sec
NAB native article time on page: 2 min 27 sec

CAMPAIGN METRICS

Average guaranteed page views: 15,000
Average delivered page views: 22,000

Average Lifestyle article time on page: 1 min 25 sec
NAB native article time on page: 2 min 27 sec

%

Overdelivery

%

More engaging than editorial

To learn more about native in colour contact us today.